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What to expect

Each week I share a mix of strategy with the things that make the work worth it: the tools, books and small joys that help you stay focused, creative and inspired.

You’ll find:

Build – practical ways to grow your work and revenue
Flow – mindset, focus and balance, so you can work well without burning out
Read – the best of my recommendations, from books and articles to ideas worth stealing
Elevate – finds and inspiration to make life richer, from recipes to tools

Some weeks that’s an interview with an expert on the one framework that changed their career. Other times it’s a short reflection, a book you’ll want to buy immediately, or a handful of recommendations you’ll send to a friend.

Why I write it

I’m Jen, a strategist, founder and not-so-secret book lover.

I’ve spent more than a decade helping businesses shape products, refine strategies and lead teams, and working with founders and high-growth teams to design businesses they actually enjoy running.

I also build my own projects, like Verse and this letter.

Over the years I’ve learned that real, sustainable growth comes from doing what matters… and building the passion to keep going.

The Outline is my space to share what’s working, what I’m learning, and the ideas and tools that help me (and my clients) make progress without the grind.

You might be

Looking for ideas you can use straight away, not just theory
Wanting to feel smart and inspired in the same five-minute read
Hoping your ambition can feel exciting, not exhausting
Growing your business while still enjoying life
Caring as much about how life feels as what you achieve

The Outline goes out every week. It’s free to subscribe to, and you get first access to my coaching and advisory calendar.